In 2025, Victorian consumers are sharpening their focus on where their meat comes from, how it’s raised, and how it supports their health and lifestyle. At The Lucky Pig in Bentleigh, we’ve seen a clear shift toward sustainability, quality, and informed choices. Whether you’re a weekend BBQ warrior or deep into the carnivore lifestyle, the meat you choose matters more than ever.
Here are the standout meat trends shaping fridges and dinner tables across Melbourne this year.
Free-Range Australian Pork Is Here to Stay
More Australians are choosing free-range pork not just for its ethical appeal, but for the superior flavour and texture it brings to the plate. Sourced from local farms committed to humane animal rearing, our free-range pork is leaner, cleaner, and naturally higher in omega-3s.
Need cooking inspiration?
- Pork belly delivers unbeatable results when slow roasted with crackling
- Tenderloin is quick and perfect for the pan or grill
- Kassler steaks, our smoked pork loin, are excellent in sandwiches or with sautéed greens
This is pork with purpose, available in-store daily.
Premium Beef With Provenance
Marbling remains the benchmark for premium beef in 2025. Those white flecks of intramuscular fat are what give steak its signature juiciness and rich flavour. At The Lucky Pig, we’re proud to stock some of Australia’s finest beef brands, known for consistent quality and ethical production.
Brands we stock:
- Cape Grim Beef: 100% grass-fed, hormone-free beef from the pristine pastures of north-western Tasmania
- Black Onyx Beef: Award-winning grain-fed Angus beef known for intense marbling and depth of flavour
- Shimo Wagyu: Ultra-premium Wagyu beef with high marble scores, perfect for those looking to elevate their steak night
Whether you’re preparing a rib eye for guests or slicing up brisket for smoking, we’ve got the quality cuts to make it exceptional.
Bulk Meat Packs for Real Value
With the cost of living front and centre for many families, value meat packs are more than a trend. They’re a smart way to save while still eating well. Our butcher-curated packs make weekly meal prep easy and affordable, featuring a rotating selection of sausages, steaks, chops, bacon, and mince.
Buying in bulk supports better meal planning, less food waste, and more variety at home. If you’re in Bentleigh or nearby suburbs, we make it easy to shop online and pick up fresh in-store.
Carnivore Diet? We’ve Got You Covered
The carnivore diet is gaining traction in Melbourne, especially among those focused on strength, performance, and simple eating. At The Lucky Pig, we’re well-equipped to cater to those cutting out the extras and sticking to high-protein, zero-carb eating.
From grass-fed beef and Wagyu steaks to pure pork sausages with no fillers, our range suits anyone following a clean, meat-based diet. Need custom cuts or bulk packs? Just ask in-store or message us online.
The Rise of Online Butchers in Melbourne
Gone are the days of guessing where your meat is from or settling for whatever’s left at the supermarket. Online butcher shopping is thriving in 2025, and LuckyPig.com.au makes it easier than ever to order premium, local meat from the comfort of home.
Our online store offers:
- Click-and-collect from Bentleigh
- Fresh meat packed to order
- Regular specials and seasonal bundles
It’s all about quality, convenience, and supporting your local butcher.
Local, Sustainable, Delicious
From premium marbled beef to ethically raised pork, 2025 is the year of informed meat choices. Customers want transparency, quality, and convenience, and we’re proud to deliver all three. Whether you’re shopping online or visiting us in-store at 452 Centre Road, Bentleigh, The Lucky Pig has the goods to elevate your meals.
Stop in this week and taste the difference.
Your butcher. Your community. Your meat.
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